4 Benefits of Creating a Company Video - Spark Hire

4 Benefits of Creating a Company Video - Spark HireLets be real here, shall we? Company advertising today can be pretty expensive. Of course, utilizing social media and email is virtually free, but if thats your only form of absatzwirtschaft then you might want to rethink your marketing strategy a bit. In any case, paid advertisements can add up and be costly to your company. Thats why its important for companies to take advantage of all of the free marketing outlets that are out there. One of the best and easiest ways to market your company is with a company video. Its easy, fast and you can put your company name out there in minutes. So lets take a look at four of the benefits to creating a company video on Spark Hire.1. Free MarketingThis is definitely at the top of the list. After all, we were just talking about how pricey company marketing can be sometimes. Its very easy to create and you can consolidate with other people on your team to decide what points you want to cover in t he video. If you want to talk about how you have a stellar customer service team you can easily do that. If you are a creative-based company that wants to showcase past projects you can do that too. You cant beat free, and you cant be easy either, can you?2. Make Your Company PersonableHaving a video to share with customers or other companies is a great way to showcase your companys culture. Allowing others to see into your company, and perhaps your work environment, is intriguing and will likely spark more interest in what your company does and how you operate. When you dont know anything about a company, its difficult to build any kind of interest. However, if you are able to catch a glimpse of how life is in your office then you might just gain a few more interested clients or job seekers. Reading a small written blurb about Company X isnt as intriguing as watching a video that conveys the same message. Which would you rather do?3. Up-To-Date TechnologyUtilizing video technology in the hiring and job search process is a relatively new concept. In todays market, in order to rack in the best talent and have the highest talent you need to be utilizing the latest technology. By creating a company video you are showing job candidates, clients and other companies that you are up-to-date and familiar with the latest technology.4. Easy to ShareHow many times have you had to come up with a company description for a job deutsche bundespost or for a client? Perhaps you only had to do it once and simply used the same one across the board. That makes sense, but after awhile it gets boring and you will want to switch it up a bit. Perhaps you want to let someone know what kind of company culture you have but arent quite sure how to describe it. Thats when you can use a company video to do the work for you. Plus, once you already have one created its as simple as grabbing the URL and sharing it in an email. Its also easy to post it in a job description or post.So the conse nsus here is that creating a company video is both easy and certainly beneficial. When it costs nothing to create, why not create one now?Does your company utilize a company video? What do you think the benefits of it are? Do you find that there are any disadvantages? Let us know below in the comments section.

Cover Letter Example With a Value Proposition

Cover Letter Example With a Value PropositionCover Letter Example With a Value PropositionIn the business world,value propositionsare set up for products and services. Value equals benefit minus costs. When relating this concept to people, however, the process is a little more complicated. To get in the right mindset, think of yourself as the product or service and your potential employer as the customer. You have something to offer in terms of your skilled work and the employer has costs associated with you like pay, benefits, vacation time, etc. For employers, assessing the costs of headcount is easy they simply need to add up a string of numbers. Assessing value isnt as simple. After all, youre not a juicer To make assessment easy for your potential employer, use a personal value proposition. Your value proposition is a short and powerful statement that shows the specific value you bring and why you are qualified for a job. It can be combined with atraditional cover letterto show readers, at a glance, your top qualifications and accomplishments. How to Create a Value Proposition A value proposition accomplishes a few things. It helps to set you apart from your competition. A value proposition shines a light on your skills and how they can be applied. Finally, it also fills in any gaps after an interview. To write one, focus on answering these three questions In what way will the company benefitfinanciallyby hiring you? Focus on the bottom line, not just on your skills. For instance, will you drive schlussverkauf? Increase efficiency?How can the company benefit from your experience? Use facts and situational examples to convey your answer. Think about your strongest skills and how youd use them at the company, as well as accomplishments in previous roles.How are you unique and different from other candidates? Think outside of your skills and experience. Remember the old adage that employers want to hire the person theyd rather be stuck with in an elevator or have to spend ten hours with at the airport. Do you volunteer? Climb mountains? Speak several languages? Showcase what makes you unique as a person rather than an employee. Sample Cover Letter with Value Proposition Here is an example of acover letterthat includes some aspectsof a value proposition letter. Note how this candidate begins the letter by clearly stating how s/he will provide value to the hiring company, and than states accomplishments (rather that listing our responsibilities or tasks). Remember, a cover letter is no time to be modest. With it, youre making a case for why you are a good candidate and worth interviewing, so make your argument as powerful and persuasive as possible. FirstNameLastNameAddressCity, State ZipPhoneEmail Date FirstName LastNameJob TitleCompany NameStreet City, State Zip Dear Mr./Ms. LastName With over15 years of experiencein public relations and event planning, I am an ideal candidate for the position of Event Planner at XYZ Planning S ervices. I would bring your company a record of planning hundreds of successful large-scale corporate events that have saved my clients money while ensuring their satisfaction. I have worked as an event planner at ABC Consulting for the past five years, advancing through three separate promotions as a result of my ability to achieve cost-effective and quality results for my clients. Here are some of the high-level achievements Planning large-scale events10% under budgetwith my skills in financial and contract managementMaintaining strong professional relationships withover 200 vendorsin catering, venues, attire, and moreAchieving over95% client satisfaction. I would love the opportunity to bring these skills and experiences to XYZ Planning Services. I have enclosed a list of references, and will call next week to discuss how I can contribute to your company. Thank you so much for your consideration. Sincerely, Your Signature(hard copy letter) First Name Last Name Sending an Email katechese When you are sending your letter by email include the reason you are writing in the subject line of your message SubjectFirstName LastName Event PlannerPosition List yourcontact information in your signature, rather than in the body of the letter Sincerely, FirstName LastNameYour EmailYour Phone NumberYour LinkedIn Profile (optional)